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Card Factory

Shops · Wetherby

AI Readiness Certificate

Independently assessed by Code Inclusive
AI Readiness Score
49 / 100
Advanced
Company:
Card Factory
Location:
Wetherby
Sector:
Shops
Assessment date:
17 October 2026
Reference:
CI-AI-2026-232936
Directory Status:
UNCLAIMED

This AI Readiness assessment has been independently generated from publicly accessible information. Is this your business?

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Executive Business Summary

Current score
49/100
AI readiness
Advanced
AI visibility
Medium
Local discoverability
Low
Improvement potential
High

This business has several strong foundations for AI-powered search, but our assessment identified areas preventing AI systems from understanding the organisation as confidently as they could.

AI Readiness Benchmark

Independently assessed

10 points above the Shops average.

Card Factory scores the same as or higher than 84% of assessed businesses in its sector.

Shops

Sector · 366 businesses assessed
Rank 58 of 366
Card Factory
49Average
39Top score
73

Yorkshire

Region · 7,678 businesses assessed
Rank 1,382 of 7,678
Card Factory
49Average
39Top score
89
All bars run from 0 to 100.

Compared against businesses in the UK AI Readiness Index, not every business in the sector.

AI Search Readiness Score

Technical crawlability & indexability10/10
AI crawler accessibility2/8
Entity identification & business clarity4/12
Structured data quality7/12
Content answerability8/12
Topical depth & expertise8/10
Geographic & local relevance1/10
Trust, authority & verification7/10
Technical performance & user experience4/8
AI discoverability & machine comprehension4/8
Overall49/100

Capped at 49: The business cannot be identified or contacted by any machine-readable route: no consistent contact details, no company number and no independent profiles.

AI Business Profile

Business name
Card Factory
Sector
Shops
Location
Wetherby
Geographic coverage
Wakefield, West Yorkshire, Wetherby
Customer profile
Customers in and around Wakefield, West Yorkshire, Wetherby looking for a trusted provider of shops services.
Primary services identified
Boxed cardsFreaky final touchesFright night fun

AI systems currently have limited confidence understanding this business due to multiple gaps in the information available.

How AI Currently Sees This Business

AI confidently understands
  • This business operates in the Shops sector.
  • This business serves customers in Wakefield.
  • This business offers halloween shop: dress to thrill.
  • This business offers shop all halloween.
AI is less certain about
  • robots.txt does not name any AI crawler individually — they are only covered by the catch-all rule.
  • No substantial llms.txt was found at the site root.
  • No single phone number and address appear consistently across the site.
  • No company registration number is published, so the business cannot be matched to a public register.
  • The contact details in the structured data do not match the ones shown on the page.
  • The areas this business covers are not declared in any machine-readable form.

Key Issues Identified

High Priority
Your robots.txt does not name the AI crawlers individually
A technical barrier is limiting how AI crawlers reach this site.
High Priority
You have no llms.txt file
An improvement opportunity was identified.
High Priority
Your name, address and phone number are not consistent across pages
High Priority
Your company registration number is not published
High Priority
Your structured data carries no phone number or address
The site’s machine-readable business data is incomplete.
High Priority
The areas you cover are not declared in machine-readable form
Coverage and location signals are unclear.

Improvement Potential

Current score
49
Potential to improve visibility
High

We have identified 22 actions that could strengthen this website's AI readiness.

7
High-priority issues
9
Medium-priority issues
6
Low-priority issues

Improvement Roadmap

Your complete roadmap has been generated.

  • Detailed technical recommendations
  • Structured-data implementation guidance
  • Entity improvements
  • Content recommendations
  • Trust-signal improvements
  • AI crawler recommendations
  • Prioritised implementation order
  • Where the biggest visibility gains are

Claim this business — free to manage the profile, then unlock the full roadmap.

About

Card Factory operates over 1,000 stores across the UK and Ireland, offering a wide range of cards, gifts, and party supplies. They provide an easy-to-use website and a handy app for convenient shopping.

Detected from the business’s website during the assessment.

Services

Detected from the business’s website during the assessment.

Boxed cardsFreaky final touchesFright night fun

Service areas

Detected from the business’s website during the assessment.

WakefieldWest YorkshireWetherby

Is this your business?

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Is this your business?

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Claiming is free. Tell us who you are and we'll verify that you own this website — if your email is on the business's own domain we can usually confirm it straight away. This does not change your AI Readiness Score.

Using an email on the same domain as your website speeds verification up.

By submitting this form you agree to the AI Readiness Index Terms and Conditions, which explain how your website is assessed, what we publish, and how to request a correction or removal.

Not sure whether claiming is right for your business? Talk to Code Inclusive

What claiming includes
  • Verified ownership and claimed profile status
  • Correct your business information
  • Add your logo, description, services and accreditations
  • Badge eligibility when your score qualifies
  • Option to unlock your full report and roadmap — available separately for £29
  • Option to request a reassessment when you improve your website — available separately for £19

Claiming, unlocking or upgrading never changes your AI Readiness Score. Claiming gives you control of the profile, and unlocking gives you access to the detail behind the assessment. Your score only changes when a new assessment measures real changes on your website.

This profile was produced independently from publicly accessible information. The AI Readiness Index Terms and Conditions explain how the assessment works and how to request a correction or the removal of this profile.