Case Study – eCommerce - Wedding Jewellery

Sector: Retail
Project Type: SEO Services
Role: Increase visibility and improve Google search engine rankings
Objective: Increase UK sales

Overview

This long-term project involved the creation of supplementary metadata for a large-scale e-commerce business. The primary objective was to significantly improve Google visibility for keywords related to wedding jewellery, thereby increasing orders generated through organic search. This was an ongoing engagement with no fixed end date.

Client Requirements

The key requirement was to enhance nationwide visibility across the UK on Google in order to increase sales of wedding jewellery products sourced from China. At the outset, the company’s Google rankings did not reflect its established position as an online retailer.

Planning

The planning phase included comprehensive keyword research and detailed competitor analysis to identify opportunities for improved search performance.

Tasks

Following the planning stage, it became clear that a consistent and sustained effort would be required in the following areas:

• Ethical backlink building
• Creation of optimised metadata

Results

Within six months, the website achieved first-page rankings on Google for a range of highly competitive and valuable keywords, including:

• Wedding jewellery
• Bridal jewellery

The site also gained strong visibility for specific product categories, including:

• Hair fascinators
• Necklaces
• Earrings
• Bracelets

The work undertaken resulted in a substantial and sustained increase in order volume.