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Carruthers Jewellers logo

Carruthers Jewellers

Shops · Saltburn-by-the-Sea, North Yorkshire

AI Readiness Certificate

Independently assessed by Code Inclusive
AI Readiness Score
41 / 100
Advanced
Company:
Carruthers Jewellers
Location:
Saltburn-by-the-Sea, North Yorkshire
Sector:
Shops
Assessment date:
30 October 2026
Reference:
CI-AI-2026-359054
Directory Status:
UNCLAIMED

This AI Readiness assessment has been independently generated from publicly accessible information. Is this your business?

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Executive Business Summary

Current score
41/100
AI readiness
Advanced
AI visibility
Medium
Local discoverability
Low
Improvement potential
High

This business has several strong foundations for AI-powered search, but our assessment identified areas preventing AI systems from understanding the organisation as confidently as they could.

AI Readiness Benchmark

Independently assessed

2 points above the Shops average.

Carruthers Jewellers scores the same as or higher than 61% of assessed businesses in its sector.

Shops

Sector · 366 businesses assessed
Rank 143 of 366
Carruthers Jewellers
41Average
39Top score
73

Yorkshire

Region · 7,420 businesses assessed
Rank 2,653 of 7,420
Carruthers Jewellers
41Average
39Top score
89
All bars run from 0 to 100.

Compared against businesses in the UK AI Readiness Index, not every business in the sector.

AI Search Readiness Score

Technical crawlability & indexability7/10
AI crawler accessibility4/8
Entity identification & business clarity3/12
Structured data quality3/12
Content answerability5/12
Topical depth & expertise4/10
Geographic & local relevance4/10
Trust, authority & verification2/10
Technical performance & user experience4/8
AI discoverability & machine comprehension5/8
Overall41/100

AI Business Profile

Business name
Carruthers Jewellers
Sector
Shops
Location
Saltburn-by-the-Sea, North Yorkshire
Geographic coverage
North Yorkshire, Saltburn-by-the-Sea, Saltburn
Customer profile
Customers in and around North Yorkshire, Saltburn-by-the-Sea, Saltburn looking for a trusted provider of shops services.
Primary services identified
KitNomination ItalyWatchesWeddingWedding JewelleryWeddings

AI systems currently have limited confidence understanding this business due to multiple gaps in the information available.

How AI Currently Sees This Business

AI confidently understands
  • This business operates in the Shops sector.
  • This business serves customers in North Yorkshire.
  • This business offers kit.
  • This business offers nomination italy.
AI is less certain about
  • robots.txt does not name any AI crawler individually — they are only covered by the catch-all rule.
  • No structured data identifies this business by name and URL.
  • No company registration number is published, so the business cannot be matched to a public register.
  • The structured data carries no phone number or address for a machine to read.
  • 2 of 7 core business properties are published in structured data.
  • No question is posed as a heading and then answered in the text beneath it.

Key Issues Identified

High Priority
Your robots.txt does not name the AI crawlers individually
A technical barrier is limiting how AI crawlers reach this site.
High Priority
No structured data identifies your business by name
The site’s machine-readable business data is incomplete.
High Priority
Your company registration number is not published
An improvement opportunity was identified.
High Priority
Your structured data carries no phone number or address
High Priority
Your business schema is missing several core details
High Priority
Your headings do not pose questions your customers ask
Common customer questions are not answered directly on the site.

Improvement Potential

Current score
41
Potential to improve visibility
High

We have identified 31 actions that could strengthen this website's AI readiness.

10
High-priority issues
13
Medium-priority issues
8
Low-priority issues

Improvement Roadmap

Your complete roadmap has been generated.

  • Detailed technical recommendations
  • Structured-data implementation guidance
  • Entity improvements
  • Content recommendations
  • Trust-signal improvements
  • AI crawler recommendations
  • Prioritised implementation order
  • Where the biggest visibility gains are

Claim this business — free to manage the profile, then unlock the full roadmap.

About

Carruthers Jewellers is a family-run business located in Saltburn-by-the-Sea, North Yorkshire. They specialise in custom handmade jewellery, wedding jewellery, and a variety of watches.

Detected from the business’s website during the assessment.

Services

Detected from the business’s website during the assessment.

KitNomination ItalyWatchesWeddingWedding JewelleryWeddings

Service areas

Detected from the business’s website during the assessment.

North YorkshireSaltburn-by-the-SeaSaltburn

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What claiming includes
  • Verified ownership and claimed profile status
  • Correct your business information
  • Add your logo, description, services and accreditations
  • Badge eligibility when your score qualifies
  • Option to unlock your full report and roadmap — available separately for £29
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Claiming, unlocking or upgrading never changes your AI Readiness Score. Claiming gives you control of the profile, and unlocking gives you access to the detail behind the assessment. Your score only changes when a new assessment measures real changes on your website.

This profile was produced independently from publicly accessible information. The AI Readiness Index Terms and Conditions explain how the assessment works and how to request a correction or the removal of this profile.