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DESIGN DPI

Creative and Design Β· Askern, South Yorkshire

AI Readiness Certificate

Independently assessed by Code Inclusive
AI Readiness Score
71 / 100
Leading
πŸ… AI Readiness Leader
Company:
DESIGN DPI
Location:
Askern, South Yorkshire
Sector:
Creative and Design
Assessment date:
22 October 2026
Reference:
CI-AI-2026-485489
Directory Status:
UNCLAIMED

This AI Readiness assessment has been independently generated from publicly accessible information. Is this your business?

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Executive Business Summary

Current score
71/100
AI readiness
Leading
AI visibility
High
Local discoverability
Low
Improvement potential
High

This business has several strong foundations for AI-powered search, but our assessment identified areas preventing AI systems from understanding the organisation as confidently as they could.

AI Readiness Benchmark

Independently assessed

31 points above the Creative and Design average.

DESIGN DPI scores the same as or higher than 98% of assessed businesses in its sector.

Creative and Design

Sector Β· 470 businesses assessed
Rank 12 of 470
DESIGN DPI
71Average
40Top score
81

Yorkshire

Region Β· 7,678 businesses assessed
Rank 102 of 7,678
DESIGN DPI
71Average
39Top score
89
All bars run from 0 to 100.

Compared against businesses in the UK AI Readiness Index, not every business in the sector.

AI Search Readiness Score

Technical crawlability & indexability10/10
AI crawler accessibility4/8
Entity identification & business clarity9/12
Structured data quality11/12
Content answerability6/12
Topical depth & expertise8/10
Geographic & local relevance9/10
Trust, authority & verification5/10
Technical performance & user experience5/8
AI discoverability & machine comprehension4/8
Overall71/100

AI Business Profile

Business name
DESIGN DPI
Sector
Creative and Design
Location
Askern, South Yorkshire
Geographic coverage
Doncaster, South Yorkshire, Askern, Gateway One
Customer profile
Customers in and around Doncaster, South Yorkshire, Askern, Gateway One looking for a trusted provider of creative and design services.
Primary services identified
Web DesignEcommerceBrandingPrint DesignSEO

AI systems currently have good confidence understanding this business, with some gaps that limit full confidence.

How AI Currently Sees This Business

AI confidently understands
  • This business operates in the Creative and Design sector.
  • This business serves customers in Doncaster.
  • This business offers brand // design // digital.
  • This business offers futures past and present.
AI is less certain about
  • robots.txt does not name any AI crawler individually β€” they are only covered by the catch-all rule.
  • No company registration number is published, so the business cannot be matched to a public register.
  • The site does not link to any third-party review profile a reader could check.
  • 0 of 15 images declare their size, which prevents layout shift.
  • 0 of 10 pages checked have exactly one H1 and a clean heading structure.
  • Pages do not mark which part is the main content, so navigation and footer are indistinguishable from it.

Key Issues Identified

High Priority
Your robots.txt does not name the AI crawlers individually
A technical barrier is limiting how AI crawlers reach this site.
High Priority
Your company registration number is not published
An improvement opportunity was identified.
High Priority
You do not link to any independent review profile
Independent trust signals are limited.
High Priority
Your images do not declare their dimensions
High Priority
Your heading structure is inconsistent
Page content does not clearly state what this business does.
High Priority
Your pages do not mark where the main content is

Improvement Potential

Current score
71
Potential to improve visibility
High

We have identified 13 actions that could strengthen this website's AI readiness.

6
High-priority issues
4
Medium-priority issues
3
Low-priority issues

Improvement Roadmap

Your complete roadmap has been generated.

  • Detailed technical recommendations
  • Structured-data implementation guidance
  • Entity improvements
  • Content recommendations
  • Trust-signal improvements
  • AI crawler recommendations
  • Prioritised implementation order
  • Where the biggest visibility gains are

Claim this business β€” free to manage the profile, then unlock the full roadmap.

About

DESIGN DPI is a creative studio based in Askern, South Yorkshire. They offer services in web design, ecommerce, branding, print design, and SEO.

Detected from the business’s website during the assessment.

Services

Detected from the business’s website during the assessment.

Web DesignEcommerceBrandingPrint DesignSEO

Service areas

Detected from the business’s website during the assessment.

DoncasterSouth YorkshireAskernGateway One

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What claiming includes
  • Verified ownership and claimed profile status
  • Correct your business information
  • Add your logo, description, services and accreditations
  • Badge eligibility when your score qualifies
  • Option to unlock your full report and roadmap β€” available separately for Β£29
  • Option to request a reassessment when you improve your website β€” available separately for Β£19

Claiming, unlocking or upgrading never changes your AI Readiness Score. Claiming gives you control of the profile, and unlocking gives you access to the detail behind the assessment. Your score only changes when a new assessment measures real changes on your website.

This profile was produced independently from publicly accessible information. The AI Readiness Index Terms and Conditions explain how the assessment works and how to request a correction or the removal of this profile.