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DSM Plumbing & Heating

Construction and Trades · Cross Hills, North Yorkshire

AI Readiness Certificate

Independently assessed by Code Inclusive
AI Readiness Score
24 / 100
Developing
Company:
DSM Plumbing & Heating
Location:
Cross Hills, North Yorkshire
Sector:
Construction and Trades
Assessment date:
12 November 2026
Reference:
CI-AI-2026-735597
Directory Status:
UNCLAIMED

This AI Readiness assessment has been independently generated from publicly accessible information. Is this your business?

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Executive Business Summary

Current score
24/100
AI readiness
Developing
AI visibility
Low
Local discoverability
Low
Improvement potential
High

This business has several strong foundations for AI-powered search, but our assessment identified areas preventing AI systems from understanding the organisation as confidently as they could.

AI Readiness Benchmark

Independently assessed

14 points below the Construction and Trades average.

DSM Plumbing & Heating scores the same as or higher than 16% of assessed businesses in its sector.

Construction and Trades

Sector · 435 businesses assessed
Rank 368 of 435
DSM Plumbing & Heating
24Average
38Top score
85

Yorkshire

Region · 7,420 businesses assessed
Rank 6,558 of 7,420
DSM Plumbing & Heating
24Average
39Top score
89
All bars run from 0 to 100.

Compared against businesses in the UK AI Readiness Index, not every business in the sector.

AI Search Readiness Score

Technical crawlability & indexability9/10
AI crawler accessibility3/8
Entity identification & business clarity2/12
Structured data quality0/12
Content answerability2/12
Topical depth & expertise3/10
Geographic & local relevance1/10
Trust, authority & verification0/10
Technical performance & user experience2/8
AI discoverability & machine comprehension2/8
Overall24/100

AI Business Profile

Business name
DSM Plumbing & Heating
Sector
Construction and Trades
Location
Cross Hills, North Yorkshire
Geographic coverage
Cross Hills, Keighley, North Yorkshire, Bingley, Haworth, Ilkley
Customer profile
Businesses and organisations in and around Cross Hills, Keighley, North Yorkshire, Bingley, Haworth, Ilkley looking for a trusted provider of construction and trades services.
Primary services identified
Boiler RepairsPlumbingCentral HeatingBathroomsFireplaces

AI systems currently have very limited confidence understanding this business and are unlikely to recommend it in its current state.

How AI Currently Sees This Business

AI confidently understands
  • This business operates in the Construction and Trades sector.
  • This business serves customers in Cross Hills.
  • This business offers bathrooms.
  • This business offers heating.
AI is less certain about
  • robots.txt does not name any AI crawler individually — they are only covered by the catch-all rule.
  • No substantial llms.txt was found at the site root.
  • No single phone number and address appear consistently across the site.
  • No structured data identifies this business by name and URL.
  • No company registration number is published, so the business cannot be matched to a public register.
  • The structured data carries no phone number or address for a machine to read.

Key Issues Identified

High Priority
Your robots.txt does not name the AI crawlers individually
A technical barrier is limiting how AI crawlers reach this site.
High Priority
You have no llms.txt file
An improvement opportunity was identified.
High Priority
Your name, address and phone number are not consistent across pages
High Priority
No structured data identifies your business by name
The site’s machine-readable business data is incomplete.
High Priority
Your company registration number is not published
High Priority
Your structured data carries no phone number or address

Improvement Potential

Current score
24
Potential to improve visibility
High

We have identified 40 actions that could strengthen this website's AI readiness.

15
High-priority issues
16
Medium-priority issues
9
Low-priority issues

Improvement Roadmap

Your complete roadmap has been generated.

  • Detailed technical recommendations
  • Structured-data implementation guidance
  • Entity improvements
  • Content recommendations
  • Trust-signal improvements
  • AI crawler recommendations
  • Prioritised implementation order
  • Where the biggest visibility gains are

Claim this business — free to manage the profile, then unlock the full roadmap.

About

DSM Plumbing & Heating is a family-run business based in Cross Hills, North Yorkshire. They provide plumbing, heating, bathroom design, and fireplace services to customers in the surrounding areas.

Detected from the business’s website during the assessment.

Services

Detected from the business’s website during the assessment.

Boiler RepairsPlumbingCentral HeatingBathroomsFireplaces

Service areas

Detected from the business’s website during the assessment.

Cross HillsKeighleyNorth YorkshireBingleyHaworthIlkleyOakworthSilsdenSkiptonWest Yorkshire

Is this your business?

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Is this your business?

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What claiming includes
  • Verified ownership and claimed profile status
  • Correct your business information
  • Add your logo, description, services and accreditations
  • Badge eligibility when your score qualifies
  • Option to unlock your full report and roadmap — available separately for £29
  • Option to request a reassessment when you improve your website — available separately for £19

Claiming, unlocking or upgrading never changes your AI Readiness Score. Claiming gives you control of the profile, and unlocking gives you access to the detail behind the assessment. Your score only changes when a new assessment measures real changes on your website.

This profile was produced independently from publicly accessible information. The AI Readiness Index Terms and Conditions explain how the assessment works and how to request a correction or the removal of this profile.