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JP Morris

Agriculture · Holme-on-Spalding-Moor, East Riding of Yorkshire

AI Readiness Certificate

Independently assessed by Code Inclusive
AI Readiness Score
34 / 100
Established
Company:
JP Morris
Location:
Holme-on-Spalding-Moor, East Riding of Yorkshire
Sector:
Agriculture
Assessment date:
4 November 2026
Reference:
CI-AI-2026-541034
Directory Status:
UNCLAIMED

This AI Readiness assessment has been independently generated from publicly accessible information. Is this your business?

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Executive Business Summary

Current score
34/100
AI readiness
Established
AI visibility
Medium
Local discoverability
Low
Improvement potential
High

This business has several strong foundations for AI-powered search, but our assessment identified areas preventing AI systems from understanding the organisation as confidently as they could.

AI Readiness Benchmark

Independently assessed

3 points below the Agriculture average.

JP Morris scores the same as or higher than 43% of assessed businesses in its sector.

Agriculture

Sector · 181 businesses assessed
Rank 104 of 181
JP Morris
34Average
37Top score
69

Yorkshire

Region · 7,420 businesses assessed
Rank 4,649 of 7,420
JP Morris
34Average
39Top score
89
All bars run from 0 to 100.

Compared against businesses in the UK AI Readiness Index, not every business in the sector.

AI Search Readiness Score

Technical crawlability & indexability8/10
AI crawler accessibility3/8
Entity identification & business clarity3/12
Structured data quality0/12
Content answerability3/12
Topical depth & expertise1/10
Geographic & local relevance4/10
Trust, authority & verification5/10
Technical performance & user experience5/8
AI discoverability & machine comprehension2/8
Overall34/100

AI Business Profile

Business name
JP Morris
Sector
Agriculture
Location
Holme-on-Spalding-Moor, East Riding of Yorkshire
Geographic coverage
Holme-on-Spalding-Moor
Customer profile
Businesses and organisations in and around Holme-on-Spalding-Moor looking for a trusted provider of agriculture services.
Primary services identified
Animal and livestock feed sourcingProcessingLogistics

AI systems currently have limited confidence understanding this business due to multiple gaps in the information available.

How AI Currently Sees This Business

AI confidently understands
  • This business operates in the Agriculture sector.
  • This business serves customers in Holme-on-Spalding-Moor.
  • This business offers compliance.
  • This business offers relationship management.
AI is less certain about
  • robots.txt does not name any AI crawler individually — they are only covered by the catch-all rule.
  • No substantial llms.txt was found at the site root.
  • No structured data identifies this business by name and URL.
  • The structured data carries no phone number or address for a machine to read.
  • No structured data types this business at all.
  • 0 of 7 core business properties are published in structured data.

Key Issues Identified

High Priority
Your robots.txt does not name the AI crawlers individually
A technical barrier is limiting how AI crawlers reach this site.
High Priority
You have no llms.txt file
An improvement opportunity was identified.
High Priority
No structured data identifies your business by name
The site’s machine-readable business data is incomplete.
High Priority
Your structured data carries no phone number or address
High Priority
Your structured data does not say what kind of business you are
High Priority
Your business schema is missing several core details

Improvement Potential

Current score
34
Potential to improve visibility
High

We have identified 36 actions that could strengthen this website's AI readiness.

11
High-priority issues
16
Medium-priority issues
9
Low-priority issues

Improvement Roadmap

Your complete roadmap has been generated.

  • Detailed technical recommendations
  • Structured-data implementation guidance
  • Entity improvements
  • Content recommendations
  • Trust-signal improvements
  • AI crawler recommendations
  • Prioritised implementation order
  • Where the biggest visibility gains are

Claim this business — free to manage the profile, then unlock the full roadmap.

Website: jpmorris.com

About

JP Morris specialises in sourcing, processing, and logistics of animal and livestock feed. Based in Holme-on-Spalding-Moor, they focus on sustainable agricultural practices and strong partnerships with local farmers.

Detected from the business’s website during the assessment.

Services

Detected from the business’s website during the assessment.

Animal and livestock feed sourcingProcessingLogistics

Service areas

Detected from the business’s website during the assessment.

Holme-on-Spalding-Moor

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What claiming includes
  • Verified ownership and claimed profile status
  • Correct your business information
  • Add your logo, description, services and accreditations
  • Badge eligibility when your score qualifies
  • Option to unlock your full report and roadmap — available separately for £29
  • Option to request a reassessment when you improve your website — available separately for £19

Claiming, unlocking or upgrading never changes your AI Readiness Score. Claiming gives you control of the profile, and unlocking gives you access to the detail behind the assessment. Your score only changes when a new assessment measures real changes on your website.

This profile was produced independently from publicly accessible information. The AI Readiness Index Terms and Conditions explain how the assessment works and how to request a correction or the removal of this profile.